Roswell Park Cancer Institute Buffalo Ny
Roswell Park Cancer Institute Awards Advertising Account to Bandujo, Donker & Brothers NEW YORK -- Bandujo, Donker & Brothers Advertising, New York, NY has been named agency of record by Roswell Park Cancer Institute, a National Cancer Institute designated comprehensive cancer center located in Buffalo, New York. Financial terms and billings were not disclosed.
The world's first cancer research center, Roswell Park today is a recognized leader in the research and treatment of all forms of cancer. Many of the advances in cancer diagnosis and treatment now used worldwide were pioneered at Roswell, from the nation's first chemotherapy program to the (PSA) blood test. The Institute has added more than 100 of the nation's best clinical and scientific faculty in the past three years.
Jose Bandujo, president of Bandujo, Donker & Brothers Advertising notes, "RPCI is breaking new ground everyday and the new branding campaign is going to make people stand up and take notice. From expanding their campus, recruiting world-renowned scientists and clinicians and placing greater emphasis on interdisciplinary collaboration in research and treatment, RPCI is opening up untested routes to cancer discovery and we're going to help them tell their story."
"RPCI's branding efforts have been evolving and expanding as the Institute has grown," said Laurel A. DiBrog, vice president of marketing, planning and public affairs at Roswell Park Cancer Institute. "To generate the integrated advertising efforts we're undertaking today, we realized we needed an agency that could deliver creative excellence without the burden of shedding years of familiarity, which can sometimes influence a fresh approach. We want to take a very different view of branding this world-renowned cancer center. We believe that Bandujo, Donker & Brothers Advertising is the best agency to do that."
About Bandujo, Donker & Brothers
Bandujo, Donker & Brothers is a full-service advertising agency with billings of $21 million. Its clients include JPMorgan Chase, Time Warner, The Museums of Lower Manhattan, Greenberg Traurig, Turner Broadcasting, ESPN and Citigroup.
About Roswell Park Cancer Institute
Roswell Park Cancer Institute, founded in 1898, is the nation's first cancer research, treatment and education center and is the only National Cancer Institute-designated comprehensive cancer center in Upstate New York. RPCI is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation's leading cancer centers.
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