Harmons Drug Store
PILE IT WIDE: HARMONS HAS LONG MAINTAINED A LEADERSHIP POSITION IN NONFOOD MERCHANDISING, ESPECIALLY WITH ITS BREADTH OF OFFERINGS.Elson, Joel WEST VALLEY CITY, Utah -- Harmons piles nonfood high and exceptionally wide in a bid to position the category as a major store attraction.
The nine-store independent's general merchandise and health and beauty care offerings are as broad as any supermarket retailer's. Its seasonal presentations are exemplary for supermarkets and its aggressive price points frequently lead other classes of trade, observers said.
The strategy is working, according to executives with the chain, with sales continuing to grow in the face of competition from giants such as Wal-Mart, Blockbuster and ...
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