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Parents The Anti Drug

If the Community Anti-Drug Coalitions of America (CADCA) had their way, parenting would be placed in the hands of packagers. But isn't this just another way to absolve parents from parenting?

One scary case in point has some watchdog groups taking swipes at the packaging for a product called Zippers.

Manufactured in Toledo, Ohio, by BPNC Inc., Zippers are commercially produced "Jell-O" shots like those found in trendy nightclubs and college bars across the nation. Each Zipper shot contains 12% alcohol and is sold in 8-packs. Single shot containers feature eye-popping graphics geared toward young adults.

But anti-drug groups state Zippers packaging is irresponsible by being too attractive to children.

Burt Brooks, director of sales and marketing for Zippers, rejects the notion that the product is marketed to underage kids. The package is clearly marked with a government alcohol consumption warning and a graphic of a baby with a red slash through it, indicating the product isn't for people under the legal drinking age.

States Brooks, "If you leave a rum and Coke on your table, a kid will drink that and mistake it for a Coke just like they might mistake our [package] for regular Jell-O. So parents have to supervise their children."

After all, aren't packages supposed to package while parents are supposed to parent?

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